In the latest issue of SOLD MAGZINE you'll find my article, "Sales Secrets--Developing Needs: Three ways of building the prospect's awareness of needs."
I mentioned SOLD before, and I'm still very impressed: excellent practical how-to content drawn from a variety of sales experts; top-notch layout and graphics (and I am a fanatic about the importance of layout, white space and ease of reading so you can focus on what's important and not have your eyes lost in a sea of print.) SOLD is new, this is the third issue, but already is up to aboiut 70 useful pages, no fluff.
This issue and a continuing subscription are free. Go for it! Here's the link: